When it comes to spreading the word of God and running your church, it’s essential to attract people to your ministry without going overboard when it comes to marketing. However, digital church marketing is essential for spreading and growing your ministry in this day and age. So how do you strike the perfect balance?
That’s why the team from The Marketing Co-op has collected some of the top differences between being a marketer and a missionary.
6 Distinct Differences Between a Marketer and a Missionary
1. Marketing Employs the Latest Research: When it comes to church marketing, the marketing mindset/approach utilizes today’s top research and tools to back up what they’re saying pragmatically. This is different than solely being a missionary, which relies on the power of evangelism and trusting in the spirit of God to speak through you to reach people.
2. Marketing is Designed to Sell a Product: This is where you need to practice subtlety when implementing church marketing. At the end of the day, the sole mission of marketing is to sell a product, in the traditional sense. But it’s a little different from the church and missionary standpoint, which focuses on sharing the truth and word of God.
3. Temporary Value vs. Eternal Value: Again, this is where a key difference lies in traditional marketing and church marketing. Digital marketing was originally designed to share something of only temporary value, whereas the mission of sharing God’s message offers eternal rewards, a great value proposition!
4. Differing Approaches: Marketers are commonly tasked with bringing the most people possible into your ministry so they can hear the message of the gospel in your church services. However, a missionary approach is designed to connect a member of the ministry directly to Christ without any intervention, bringing the gospel straight from God’s mouth to their ear, so to speak.
5. Gaining & Giving: Digital church marketing is designed to help churches gain a larger following, spread their ministry’s message to others online, and attract people to their weekly services and events. There’s certainly nothing wrong with that, but it’s different than a strictly missionary approach, which is focused entirely on giving and transmitting the power and benefits of following in the footsteps of Jesus Christ.
6. Attracting Churchgoers vs. Going Directly to Them
Last but certainly not least, marketing is designed to bring parishioners to a church and attract them to attend services or connect in some way through events, online church streams, etc. But missionaries go in search of those in need of the word of God, seeking out members to add to the flock personally and face to face.
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